Content marketing is all about telling your brand story in a way that educates and entertains prospective customers, instead of intruding and pushing products on them. This includes a variety of content from social media posts, infographics and articles to videos, podcasts, webinars.
Telling a story is beyond grammar, word choice, and spelling. It’s using your own experiences and perceptions to break down a complex topic and relate it to your readers.
To feel any sort of connection to you, people need to feel that they’re reading content written by an actual person and not an article generator (it’s a real thing).
To create value and provide your readers with useful information. And you can only do this when you know how to research and where to find reliable sources of information.
You need to have a clear idea of who you want to read your content. Your target reader informs your writing style, word choice, and even the format of the content, so totally understanding who you’re writing for is key to writing your best content.
Content that goes viral on social media has increased chances of reaching the intended target audience. Plus, It tends to show up as search results on search engines as well.
Even the best content is worthless if no one can find it. We use advanced SEO techniques, but make sure that making relevant, helpful content should always be our priority.
People are tired of being sold to. As readers of information on the internet, consumers in general have gotten the telltale indications of sponsored posts or posts stand to gain something.
Sometimes a picture—or infographic or video—really is worth a thousand words. Research shows that 70 percent of the information transmitted to the human brain is visual with text, and people process visual information faster than text.
